F1 | Alfa Romeo and ORLEN extend their sponsorship agreement for another F1 season
Alfa Romeo has not had a very consistent year from its drivers, but above all from the performance of its car. Currently, Kimi Raikkonen is in 16th position in the Drivers’ Championship with a total of 10 points, while Antonio Giovinazzi remains in 18th place with only 1 point. On the Constructors’ Championship side, Alfa Romeo is penultimate (ninth) with a total of 11 points and a difference of 12 points in comparison to Williams, who are in eighth position. With this as a preamble, Alfa Romeo is already thinking about the 2022 season of the highest category of motorsport, so much so that today, the Italian team has confirmed a contract extension with its main sponsor called PKN ORLEN.
ORLEN will remain with this team for a third year in a row, as the leading Polish fuel and lubricant company first signed with Alfa Romeo at the start of the 2020 season, the exact time to financially support the team during the Covid-19 pandemic. This brand has greatly influenced the team, so much so that its current single-seater, the C21, was presented earlier this year at the "National Theater" in the city of Warsaw, Poland, marking this event as the first presentation of a F1 car in this country. This coupled with the presence of Alfa Romeo reserve driver Robert Kubica, who is a national hero of Poland.
“We are delighted to extend our successful partnership with PKN ORLEN into its third year. ORLEN are an instantly recognisable brand in a vast and growing market and they have proven a loyal supporter of the team; their presence underlines and reinforces our resolve to be one of the most attractive teams in the sport for global brands.” Alfa Romeo team principal, Frédéric Vasseur, commented.
“Most importantly, we share a commitment to constant improvement, whether on track or in their business, and we are determined to keep growing together. Their activation campaign has been of the first order, reaching fans all over Europe and expanding access to the team and the world of F1 and we can’t wait to unveil the next stages in this programme.”
For his part, Daniel Obajtek, who serves as President of the Management Board of PKN ORLEN, commented: “We operate globally and so we must be active in all areas, including planning marketing and sponsoring initiatives. The competition on the F1 track is broadcasted by 99 televisions, and the total audience, according to research carried out by the Nielsen studio, reaches as many as 400 million viewers.”
“The media equivalent for the ORLEN brand from TV broadcast only until November 2021 amounted to over 550 million. Therefore, involvement in cooperation with Robert Kubica and the Alfa Romeo Racing ORLEN team is a strategic investment for us.”
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November 24, 2021 at 09:20PM